![]() In 2017, music critic Jon Caramanica of The New York Times opined that SoundCloud rap "in the last year has become the most vital and disruptive new movement in hip-hop". Smith writes that 21 Savage unfairly gets classified as a mumble rapper. There is also conflation between mumble/SoundCloud rap and other new generation-led evolutions or niches such as trap and cloud rap. There are disputes as to whether some rappers are mumble rappers or not. He wrote that many of the artists often scapegoated in conversations about the subgenre do not actually mumble, which "is the red flag that the term isn't a useful subcategorization." Justin Charity, a staff writer at The Ringer, argues that the term is unnecessarily reductive and does not in fact refer to one specific type of rapping. Oscar Harold of the Cardinal Times stated that "mumble rap" is misleading, arguing that the rappers such as Future rely more upon pop melodies and vocal effects, such as Auto-Tune, than mumbling. "Mumble rap" is nearly exclusively used as a derogatory term in reference to a perceived incoherence of the artist's lyrics. Rappers labelled as "mumble rappers" also tend to use the "aye" flow, where they add words such as "yeah", "aye" and "uh" to the start or end of their lines. "Mumble rappers" generally rap about drugs, sex, money, jewelry, designer clothing, and partying. Some have claimed that artists such as Das EFX and Fu-Schnickens rapped in a similar style years before the term was created. The term was first used to describe rappers whose lyrics were unclear, but the use of the term has expanded to include rappers that Reddit posters and YouTube commenters claim generally put little emphasis on lyricism or lyrical quality. There is disagreement over who first rapped in such a style, although its creation has been attributed to rappers such as Gucci Mane, Chief Keef, and most notably Future, whose 2012 single " Tony Montana" is often cited as the first mumble rap song however, there have been sources dating as far back as October 2011 of even older releases by other artists. The term "mumble rap" was first used in 2014 by VladTV battle rap journalist Michael Hughes, in an interview with battle rapper Loaded Lux about the style's emergence in mainstream hip hop. Some have defended the style as a new phase in the evolution of the genre. ![]() While the term has been widely criticized as inaccurate or as a derogatory term, some artists have reclaimed the term. In 2018, the phrase "Soundcloud rappers" has also been used to refer to this new generation of young rappers, replacing the denigrating label "mumble rappers" (relating to the artists' music distribution on the respective media platform Soundcloud). Mumble rap may create the illusion of fast vocal delivery due to its unclear nature. The term implies a mumbling or unclear vocal delivery by artists, and may generally refer to rappers who do not share the genre's traditional emphasis on lyricism. Mumble rap (often referred to as " SoundCloud rap" ) is a loosely defined microgenre of hip hop that largely spread on the online audio distribution platform SoundCloud in the 2010s.
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